NFL, Fox Sports agree to move online advertising
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NFL owners agreed to a new four-year contract on Thursday, paving the way for the NFL Network to return to the airwaves for the first time since 2012.
The deal will also create the NFL, which has been struggling to find new markets and revenue streams.
The league is hoping that new networks will make up for the lost time in its schedule and help it compete with the other major professional sports leagues.
Fox Sports’ new online-only channel will be a subscription-based service, the league said.
It will begin airing in March.
The league’s television contracts are worth more than $5 billion annually and include $200 million annually for the National Football League Network, $100 million for the league’s cable channels and $100.5 million for NFL Network’s digital service.
The new agreement will be subject to approval by the NFL Players Association.
Fox, owned by Disney, owns Fox Sports 1, which will be renamed Fox Sports 2.
Fox said it would use the money to expand the network’s online coverage and content and to continue to pay for other sports programming.
NFL owners agreed to a new four-year contract on Thursday, paving the way for the NFL Network to return to…